Google Collaboration with Taylor Swift Unveils Vault Song, Yet Encounters 'Glitch'
"Taylor Swift's Fans Face Technical Challenges in Easter Egg Hunt for '1989 (Taylor's Version)' Song Titles"
Fans embarked on an Easter egg hunt to unveil the titles of the new songs from "1989 (Taylor's Version)," but technical difficulties hindered their progress. Taylor Swift orchestrated the virtual hunt, building anticipation among her devoted fans. The re-recording of "1989" will feature previously unreleased songs, continuing her tradition of including vault tracks as a special treat for album purchasers and streamers. Google also joined in, offering 89 puzzles to decipher the new song names.
"Google aimed to unite Swifties worldwide in solving 33 million puzzles to unlock the vault track titles. The little blue vault, initially spotted by international fans when searching 'Taylor Swift' on Saturday, sparked excitement and anticipation. The puzzle started by revealing a scrambled version of Swift's upcoming album name, with more puzzles emerging as users entered answers in the search bar. However, many fans, including an NBC News reporter, believe a glitch has hindered their progress."
Some fans expressed frustration over their inability to participate and were dismayed by the high number of puzzle completions required, especially when the game was not functioning correctly.
One user vented on X (formerly Twitter), saying, "I feel like Taylor constantly forgets how big she is. 33 million is a lot, especially with the vault not working. Google needs to differentiate between players and those genuinely searching for sunglasses, which seems to be causing the issue."
Another fan humorously remarked, "We're definitely not reaching 33 million before the album's release with this troublesome vault."
Google acknowledged the issues in a late Tuesday post on X, assuring Swifties that the vault is experiencing technical difficulties but will be resolved soon.
On Tuesday, there was no immediate response from a representative for Swift regarding the request for comment.
Later in the day, Swift shared a video on her Instagram featuring a blue vault opening. She captioned the video with, "You can let me know when the *search* ends... if the journey was worth the pain."
Following this post, Google Trends data indicated a significant spike in searches for "Taylor Swift," which remained high for several hours. Swift's peak in Google search interest occurred at 3 p.m. on Tuesday, two hours after her post, gradually tapering off afterward.
The highly anticipated release of "1989 (Taylor's Version)" is scheduled for October 27, precisely nine years after the original album's debut.