One day after her "Eras Tour" film premiered in Los Angeles on Wednesday night, Taylor Swift returned to Kansas City for the Chiefs NFL game against the Denver Broncos.

Swift has now attended three of the tight end's last four games since it was originally reported that she was dating Chiefs tight end Travis Kelce. This has greatly increased NFL viewership and sparked a media frenzy, with colour commentators even chiming in on the pattern during the game.

About 45 minutes before kickoff, at roughly 6:30 local time, Swift arrived at the game. Assisted by Travis Kelce's mother, Donna Kelce, she made her way to an opulent suite at the GEHA Field at Arrowhead Stadium very fast.

Swift's appearance during the pregame was first handled subtly by Thursday Night Football, which only mentioned that she had been "in the building" without showcasing her on screen. A short video of her unwinding in the suite was featured in the Prime Video broadcast a few minutes later. Following was a prerecorded interview with Kelce, during which the tight end discussed his relationship with Swift.

Swift wore a Chiefs jacket from the WEAR collection of Erin Andrews. Variety was recently informed by Andrews that she had sent Swift some pieces from her collection in the hopes that she may one day wear one.

The singer-songwriter was joined in the stands by Hugh Jackman, Blake Lively, and Ryan Reynolds when she attended the Chiefs-Jets game two weeks ago. That Sunday night, NBC's Sunday Night Football drew in almost 27 million viewers. In addition, Kelce's jersey sales have surged by a remarkable 400% since Swift's NFL debut.

After the Chiefs defeated the Chicago Bears in Week 3 of the NFL season, Swift became enamoured with football, and as Week 5 approaches, the buzz about her attendance at Chiefs games hasn't stopped.

Swift's enormous popularity was quickly exploited by the NFL, which featured posts about her on social media and regularly featured her on camera during broadcasts.

Other companies are also benefiting from this. Following the viral photo of Swift at a game with the caption, "Taylor Swift was eating a piece of chicken with ketchup and seemingly ranch," Heinz released a special edition of their condiment blend called "Ketchup and Seemingly Ranch." In observance of the picture, the Empire State Building even changed its colour scheme to red and white.

The singer was joined by fellow celebrities Beyoncé and Adam Sandler at the Los Angeles AMC Grove theatre on Wednesday night for the debut of her concert film, "Taylor Swift: The Eras Tour." Before the movie screened, Swift made a message to the group of "hand-selected" supporters and fans. She said, "I've always had fun doing this." It's incredible that I get to pursue music as a career. Never in my life have I enjoyed myself as much as I did on the "Eras Tour." It is by far the most electrifying thing I have ever done in my life.

"I think the fans will see — and the dancers, you'll all see — how much you are main characters in this film," she said in closing. I also adore you very lot. Since you are a part of this night, which is a fundamental memory for me, I am grateful that you are here. And you made the decision to come spend the evening with us here. So, I sincerely hope you enjoy yourselves. I really hope you adore it.