Privacy policy

Privacy policy – People news time

Please read this Privacy Policy very carefully. This contains important information about privacy of Your information and data with respect to use of Eterno Platforms and services connected with it. This Privacy Policy sets out the manner in which Eterno Infotech Private Limited, having its place of business at No. 2, 1st Main, 1st Block, Koramangala, Jakkasandra Extension, Bangalore, Karnataka (Eterno, We, Us), collects, uses, maintains and discloses information collected from the users of mobile or desktop application and/or services connected with it (“You”, “Your”, “User”). This Privacy Policy applies to Eterno’s mobile or desktop application software technology (“Platform” or “People news time”), and services offered by Eterno in connection with the Platform (“Services”). By using or by registering Your profile with the Platform and/or by using Services offered in connection with the Platform, You are consenting to the use, collection, transfer, storage, disclosure and other uses of Your information in the manner set out in this Privacy policy. For the purpose of this policy, any reference to Eterno shall include its affiliates, subsidiaries and sister concerns.

This Privacy Policy does not apply to the practices of third parties that Eterno does not own, control, or manage including but not limited to any third-party websites, services, applications, or businesses (Third-Party Services). Eterno does not take responsibility for the content or privacy policies of those Third-Party Services. Eterno encourages You to carefully review the privacy policies of all Third-Party Services You access through the Platform.

This privacy policy is subject to the Platform’s User Agreement.

If You do not agree to any of the provisions of this Privacy Policy, You may not download, install and/or use the Platform and/or Services. Eterno may revise, alter, add, amend or modify this Privacy Policy at any time by updating this page. By updating, downloading, installing and/or continuing to access/use this Platform, You agree to be bound by any such alteration, amendment, addition or modification.

1. Privacy of Users

Eterno takes the privacy of its users seriously and exercises best efforts to protect their private data/information. Eterno endeavours to provide a secure and reliable environment for using its Platform and Services. Any private information collected by Eterno from You will be used only in accordance with this Privacy Policy and the terms and conditions provided hereunder.

This Privacy Policy sets out what information Eterno collects from You, how that information may be used, how the information will be protected, and what choices You have as a user. You are advised to read the policy carefully and provide Your consent only if You agree with the terms of the Policy.

2. What information may be collected by Eterno

Eterno may collect information from Users at various stages from registration on the Platform by the Users to submission of content by the Users or while the User is accessing/using Services. The information collected may be personally identifiable information or other information. You may choose to not provide the information if You do not wish to use the Platform and/or Services.

2.1. Personally Identifiable Information

Eterno may collect personal information that identifies You in a variety of ways, including, but not limited to the information submitted during download, installation and/or use/access of the Platform or in connection with access/use of Services or features offered through the Platform or in connection with the Platform. "Personal information" of a person means any information which, either directly or indirectly, in combination with other information available or likely to be available is capable of identifying such person. Personally identifiable Information collected may include Your name, image, mailing address, email address, phone number and demographic information such as gender, nationality, postcode and other personal information including but not limited to date, time or place of birth, location, interests, preferences, likes and dislikes, and usage information. Eterno collects Personally Identifiable Information only if You voluntarily submit such information to us or provide access to such information by connecting to social networking sites through the Platform or Services (for example when You use the facilities or Services connected with the Platform or engage in certain Platform related activities including but not limited to becoming a member or signing up for an account or linking an account through a social network including, but not limited to Facebook, Twitter, Google Plus, and/or LinkedIn). Eterno may also collect personally identifiable information You may provide when corresponding with us by e-mail or phone, or to access/use any other interactive/non-interactive features of the Platform and/or Services. You can always refuse to supply personally identifiable information, except that it may prevent You from using the Platform, and/or certain features of the Platform and Services.

2.2. Non-personal Information

Eterno may collect Your non-personal information whenever You use, access or interact with the Platform and/or use Services. Non-personal information may include the mobile or computer’s name, version, the type of device used, users’ operating system and version, the unique ID of the mobile device, third-party apps or websites or services that referred You to this Platform, language preferences, location information, IP address, technical information, information about third-party apps including without limitation package name (which is same as the package id on play store), package version, installation and/or uninstallation event information and other similar information about the User.

You may not download, install and/or use the Platform if You do not wish to provide or share personally identifiable and/or other information with Eterno. By providing personal and other information/data to Eterno, You are agreeing to permit/allow Eterno to use the said information as provided in this Privacy Policy.

3. How Eterno uses the information collected

Eterno may collect and use Your personal information and other information for business and/or non-commercial purposes. Eterno may use the information for the following purposes:

3.1 Your email address and password may be used to identify You while logging into the Platform. Eterno may use Your personal information to control Your access to the Platform as well as use of the Platform and Services, to communicate with You, customize Your experience of using the Platform and and/or the content of any email newsletter or other material that Eterno may send from time to time, and provide information that may be useful or interesting based on the content and personally identifiable information. Your email address may be used to send user information, administrative information, changes in account settings and any changes to the Platform/Services or updates on new policies of Eterno. Apart from this if You choose to opt-in to our mailing list, You will receive periodic emails that may relate to company news, related product or service information, etc. Your email address may also be used for responding to any of the inquiries, questions, and/or any other requests made by You. If at any time You want to unsubscribe from receiving future emails, Eterno has included detailed unsubscribe instructions at the bottom of each email, or You may contact Eterno via the Platform.

3.2 Eterno may further use the collected information to analyse the use of the Platform and/or Services, and the people visiting and using the Platform, for the purpose of improving the features of the Platform. Eterno may use Your Information to analyse Your use of the Platform for providing You customized content, advertisements and features. Information provided by You helps Eterno in responding to Your customer service requests and support needs more efficiently.

3.3 Eterno may use information in the aggregate to understand how users, as a group are using the Platform and/or Services. Eterno may use the personal information provided by the User to prevent or take action against activities that are, or may be, in breach of the Eterno User Agreement, Terms and Conditions and any applicable laws.

3.4 Eterno may use Your non-personal information like information regarding third-party apps, including without limitation, package name (which is same as the package id on play store), package version, installation and/or uninstallation event information for personalizing contents and Services based on Your interests. Eterno may also use Your non-personal information for promoting content with respect to, or from other applications installed or used by You or for creating customized sharing options for You.

3.5 Eterno may use Your Information to analyse Your use of the Platform and Services and the people visiting and using the Platform and Services for improving the features of the Platform and Services. While accessing, using or installing the Platform and/or Services, Your Information may also be accessible to third parties whose SDKs (Software Development Kits) are included in the Platform. Such SDKs may include, but not be limited to Google ads, Google Platform Indexing, Google Support Library, Google Design Library, Google authentication for login, Mobvista (Ads), Appnext Native (Ads), Appnext Interstitial (Ads), Facebook Audience Network (Ads), vmax (Ads), Mastadview (mraid), Glide for graphics, Branch IO for deeplink support, Baidu (Ads), Firebase for deeplink support, IMA (Ads), Appnext Actions (Ads), Picasso for image handling, RxJava, Retrofit and Dagger for code efficiency, OkHttp for network efficiency, Otto event bus, Disklrucache for memory optimizations, Facebook connection class for network quality assessment, Facebook sdk for login, and sql lite asset helper for performance optimization. These SDKs may use Your information for generic analytical, and other purposes.

3.6 Eterno may also use Your Information for market research purposes and may share Your Information with its affiliated businesses that it controls (including Eterno Infotech). Eterno may also use Your information for targeted advertising, targeted content delivery, and other business purposes unless You specifically opt out of such uses.

3.7 Eterno may use Your personally identifiable and/or other information You submit while accessing/using the Platform and Services, providing feedback, making/submitting comments, providing inputs and/or interacting on the Platform and Services for improving User experience on the Platform and in connection with Services, to provide targeted content, advertising and Services, and for other business and/or non-commercial purposes.

4. How Eterno protects User information

4.1 Eterno adopts appropriate data collection, storage, control and processing practices and security measures to protect against unauthorized access, alteration, disclosure, or destruction of Your personal information, username, password, and data stored on the App. Eterno takes care of Your personal information by taking security measures such as password protection, and by monitoring security vulnerabilities at regular intervals and by taking remedial steps to prevent data breach and loss.

4.2 Personal information exchange between the App /Services and Users is protected by Eterno using a SSL (Secure Socket Layer) secured communication channel. However, Eterno cannot guarantee the security of any information obtained through unauthorized entry or use, hardware or software failure, and other factors that may compromise the security of User information at any time. It is important for the User to prevent unauthorized access to his/her account and personal information by limiting access to his/her device.

5. Sharing User Information

5.1. Eterno does not sell, trade, or rent Your personally identifiable information collected by Eterno to third parties except as provided in this Policy. Eterno may share generic aggregated demographic information not linked to any personally identifiable information, regarding visitors and users with Eterno’s business partners, contractors, affiliates (including Eterno Infotech) and advertisers.

5.2. At times, Eterno may be required by law or litigation to disclose personal information about the users. Eterno may also disclose information about the users if Eterno determines that for national security, law enforcement, or other issues of public importance that disclosure of information is necessary.

5.3. Eterno reserves the right to transfer Personal Information of users to another party as a result of business partnership, contractual engagement, merger, acquisition, or sale of all or a portion of Eterno’ís assets to another party, and under such a circumstance, the provisions of this privacy policy will continue to apply unless You are notified otherwise.

6. Cookies

6.1. Whenever You access the Platform and/or Services Eterno may place cookies on Your hard drive for record-keeping purposes to enhance Your experience or sometimes to personalize Your experience. Cookies are small text files that are placed on Your computer’s hard drive by the Platform You visit. Cookies help Eterno to identify information relating to Your activities and to retain information relating to Your preferences and history on the Platform.

6.2. Eterno and/or its service providers may use advertising cookies to deliver ads that are more relevant to You and Your interests unless You opt out of such advertisements.

6.3. You may choose to disable cookies by turning off cookie feature on the web browser. However, by disabling this feature, some parts of the Platform may not function properly. This may prevent You from taking full advantage of the Platform and Services.

7. Combining Information

Eterno may combine Your personal and other information across the Platform and Services in order to provide offers, promotions and information that is most relevant to Your interests, likes and/or preferences. Eterno may also combine information You share with Eterno on the Platform and with respect to Services with information You have provided to third parties, who have been authorized by You to share the information with us, for providing content, advertising, promotions, and offers, and for improving User experience on the Platform and Services. Eterno may share Your information with third parties, who have Your information, and who are authorized to combine information.

8. How long Eterno retains your data

Eterno will keep personal information of Users for only as long as is necessary for the purpose for which it was collected. At the end of that retention period, Eterno may either delete the information, or anonymize it or pseudonymize it.

9. How You can Stop Eterno From Using Your Data

Eterno values Your preferences, and provides You options to stop direct marketing communications from us. You may stop direct marketing communications from us by doing any of the following:

  • Click ‘unsubscribe’ or ‘opt out’ from email communications from a particular division, service, or team;

9.2. If You opt out of marketing communications, You may still receive non-promotional emails/notifications from Eterno, such as emails about Your account, updates with respect to the Platform and/or Services, and/or any other business communications.

9.3. You may uninstall and/or discontinue using the Platform and Services by deleting the Platform from Your device if You disagree with the privacy policy, or do not wish to share Your information for uses provided in this policy.

10. Consent

You hereby confirm that You have understood the terms and conditions of this policy and consent to the collection, storage, processing and use of Your personal and other information in accordance with the terms and conditions of the policy. You agree to not use the Platform and services offered by Eterno if You do not wish to share Your personal and other information.

11. Changes and Updates to this Privacy Policy

Eterno may update and revise this Privacy Policy from time to time. The revised Privacy Policy will be posted as notification here. You are encouraged to periodically check this page to stay informed about changes to this Privacy Policy. You hereby acknowledge and agree that it is Your responsibility to review this Privacy Policy periodically and become aware of the modifications. If You disagree to any of the changes to the Privacy Policy, You shall refrain from using or accessing the Platform and Services. Your continued use of the Platform and/or Services following the posting of the revised Policy shall indicate Your acceptance and acknowledgement of the changes and You will be bound by the changed policy.

12. Acceptance of this Privacy Policy

By downloading, installing, and accessing/using the Platform and Services, You are signifying Your acceptance of this Privacy Policy. If You do not agree to this Privacy Policy, You shall not download, install, access or use the Platform and Services. Your continued Access or Use of the Platform and Services following the posting of changes to this Privacy Policy will be deemed to be the acceptance of such changes.

13. Contacting Us

If You have any questions about this Privacy Policy, practices of this Platform or Services, or Your dealings with the Platform or any of the features or any Legal Queries about the Platform, please send your questions to Eterno at with the subject, “Privacy Queries”

14. Privacy Grievances

If You have any privacy grievances or concerns, You may contact Eterno’s privacy grievance officer by email or mail. You may send Your grievances to the email address with the subject Privacy Grievance. You may also contact the privacy grievance officer at this address: